Magento Mobile E-commerce - it’s here!
June 24th, 2008Imagine delivering a customized edition of your e-commerce website, specifically tailored to the iPhone and mobile devices… now you can! Many sites like amazon.com, ebay.com and facebook, are all delivering mobile editions of their websites. Now you can too!
Today Varien announced a theme for Magento tailored specifically for the iPhone. See just how easy customers will find shopping directly from their iPhone:
How exactly does this work? With the release of Magento 1.1 due out very soon, comes a new feature where Magento will auto-detect the iPhone user-agent and apply the iPhone specific theme for that visitor. This allows you to have a standard Magento theme for your normal browser visitors as well as the new iPhone optimized website theme for your mobile visitors.
Use of mobile devices for web browsing is exploding. E-tailers are quickly discovering the increased conversions that a mobile-targeted online experience can yield. Take a look at these recently posted findings by Nielsen Mobile (part of The Nielsen Company) as reported by Internet Retailer:
“Nielsen Mobile reports 9.16 million U.S. mobile phone users, 3.6% of the total 254.5 million, have used their phones to pay for goods and services, through avenues including wireless carrier portals, m-commerce sites and text messages. What’s more, 49% of the 94 million mobile phone users with data service—the ability to access the Internet from a mobile device—expect to participate in mobile commerce in the future … Already millions of mobile users are logging on to their favorite retailers over the phone and purchasing items. With the success of m-commerce sites like Amazon.com, which more than 2 million people have visited, and eBay, which more than 3 million have visited, this shows a critical mass that represents a real opportunity for retailers.”
As e-commerce sales continue to rise, contact United Media Associates to learn how you can grow your market share by making your e-commerce store available to the growing mobile web crowd.