United Media Associates, LLC. - Professional Internet Hosting & Development

Results-Driven Advertising

After your new website is launched, United Media Associates will help you maximize your online visibility and achieve your company’s specific objectives with a strategic Internet Marketing Plan that includes powerful and proven marketing techniques used by the most successful businesses online.

These techniques include:

1. Paid Search Advertising, also known as Pay-Per-Click Advertising (PPC), generates immediate traffic to your site via small advertisements that appear on search results pages and other websites. Over the years, Paid Search has become one of the most effective ways to advertise online. It gives you the ability to test different markets and different offers and know exactly how each is performing. It allows you to increase, decrease, start or stop an ad at a moment’s notice. Most important, Paid Search gives you immediate feedback on the effectiveness and profitability of each ad.

2. Organic Search Engine Optimization. After researching the keywords and phrases used most by consumers and companies searching for your type of products and services, United Media Associates will use those keywords to optimize your site for recognition by search engines. Over time, your keyword-rich, optimized site will attract a steady flow of increased traffic as it rises to the coveted first-page positions in the search engine results listings.

3. Internet Media Marketing encompasses a variety of advertising and marketing methods that are not search-engine based. These methods are used to build your customer base and to generate more sales and greater loyalty from existing customers:

   • Email advertising
   • E-Newsletters
   • Ezine articles
   • Blog articles
   • Press releases
   • White papers
   • Directory advertising

There is no single one-size-fits-all strategy that works for every business. An effective advertising campaign needs close attention to see what methods are working and need to be expanded upon, and what areas of the campaign need to be adjusted or replaced.

Performance Monitoring

Website Analytics utilize tracking systems that run behind the scenes on your website to measure the activity of visitors on your site. It’s just like being a fly on the wall, quietly observing how prospects and customers move around your site. Analytics can effectively identify:

• the number of unique visitors to your site, by day, week and month
• which visitors came from each search engines, or other sources
• which pages are visited most
• which pages attract the longest visits
• which pages have a high “bounce rate” (a term that means the percentage of people who visit that page but leave the site immediately without taking any recordable action)
• the number of visitors who take the specific action you want them to take; i.e., request information, order a report, download a video, subscribe to a newsletter

…this is just part of the vital, real-time data that will show you a detailed picture of the effectiveness of your site